You don't have to do what the 'experts' say to grow your business. As a previous six-figure agency owner I know what it takes to grow a successful business and it is SO much more than just social media.

As a service based entrepreneur, you get to do things your way so that you get the freedom to do things the way you want to.

Have you found yourself aimlessly scrolling through social media? I call it the scroll hole or procrastination!

As someone who owned a marketing agency, I still found that I would waste so much time scrolling social media aimlessly. I would refresh my phone a lot to check if the shares had increased, the likes had increased, it was energy wasted as it wasn't moving my business forward and I felt drained after spending sometimes an hour of scrolling.

If you are new to business try not to be consumed by other profiles that make you compare yourself, as this will create doubt, inferior and consequently inaction. There is another way to grow your service based business.

How to grow your business without social media

You might be wondering, well just tell me then how do I grow my business? How do you get clients without social media? Let's be clear I still use social media but as a medium to build connections and drive traffic to other areas of my marketing strategy. I have a cornerstone of content that I drive my clients to including my podcast (How to grow my service based business), my blog and email marketing. What you need to consider is that if social media was turned off tomorrow would you still have a business? If the answer is no then you need to focus your efforts on other marketing channels. Your email list, your website, blog they belong to you, no one else.

Speaking, collaborations and PR are key to growing your business. If you are asked to speak, the invitee trusts you and therefore your audience will trust you. The same for podcast guesting and writing articles for publication. You have more opportunities to build authority when you are strategic with your visibility and content creation.

Podcasting is also a great tool for increasing the awareness of your brand. You own your show, you get to demonstrate your expertise and authority within your niche, and gain the trust of your audience. As a business owner you need to build that know, like and trust factor wherever you sprinkle your magic.

So, ask yourself these questions to determine if social media is the place for you, where will you be able to provide the most value without losing the risk of content, followers or resources? Ask yourself, what platform feels good for you? Where can you reach the most people with the most security for your brand and business?

Listen to my podcast to learn more about how to grow your service based business.